McDonalds Goes Gay-Friendly in France

By Jesse | June 6, 2010

As I’m sure many of my readers have already seen, a French McDonald’s ad has gone viral in the U.S. due to its unexpected target audience. The spot, titled “Come as you are” features a young gay man at McDonalds with his father, who does not realize he’s gay. Take a look

The ad has provoked strong reactions globally. I personally don’t get the fuss. It doesn’t feel all that different than many McDonald’s ads we’ve seen throughout the years. And McDonald’s has a history of targeting minority groups. However, I’m curious about the strategy behind the ad. Are gay men and women avoiding McDonald’s?

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