By Jesse | October 23, 2009
This week Burger King nationally launched it’s own version of the assignation of Archduke Franz Ferdinand with the roll out of it’s $1 Double cheeseburger. This move is a direct challenge to McDonald’s $1 McDouble, leading to what could become a major value menu burger war.
As usually, FastFoodReviewed.com is in the thick of it with our own dollar double burger throw down. Let’s see how these two titans of beef stack up.
Both burgers were a little smashed and didn’t look as good as they do in their ads, but hell, they never look as good as they do in the ads. Burger King’s sesame seed bun was definitely a nice touch, and overall BK’s double just looked like a higher quality burger. +1 Burger King
BK’s Double Cheeseburger had its signature, smokey flame broiled taste, a little bit like a burger pulled off the backyard grill, just not quite. McDonald’s tasted just like the hundreds of other McDonald’s burgers I’ve eaten, which is to say it was good in that comforting McDonald’s sort of way. I didn’t even notice the lack of the second slice of cheese. This one really comes down to personal preference, but I’m giving the edge to BK’s double. It just tastes more like a real cheeseburger, and not fast food cheeseburger. +1 Burger King
Here are the facts from McDonald’s McDouble is listed in their nutritional information page.
19 grams of fat
8 grams of saturated fat
1 gram of the dreaded trans fat
920 mg of sodium
Burger King’s Double Cheeseburger:
From Burger King’s Menu and Nutrition facts page.
29 grams of fat
14 grams of saturated fat
1.5 grams of trans fat
1020 mg of sodium
Yikes, that brings my dinner of both burgers to 900 calories. Good thing I went to the gym.
Not surprisingly, Burger King’s Double Cheeseburger is definitely worse for you. That thing is quite the little calorie, fat and sodium bomb. Don’t get me wrong, the McDouble is not much better, but with only a small sacrifice in taste, the McDouble is the better option nutritionally. (You’re best option is to avoid both) +1 McDonald’s
Both burgers are only $1, so which one gives you the most burger goodness for your buck?
BK’s double cheeseburger definitely had more heft to it, and that’s not surprising considering it has 120 more calories. The BK double also has an additional slice of cheese, something that McDonald’s removed from their $1 Menu double offering last year.
To give some of you fast food novices a history lesson, about a year ago McDonald’s replaced their Double Cheeseburger on the dollar menu with the McDouble, the same burger, but with a single slice of cheese. They did this in an effort to keep costs down, as some franchises were actually losing money on the Double Cheeseburger. According the Chicago Tribune McDonalds saves 6 cents a sale by not including the extra slice of cheese. You can read more here.
I suspect that Burger King is selling their Double Cheeseburgers at a loss, but with declining sales, this appears to be an effort to increase customer traffic. As I ordered my lonely Double Cheeseburger, the drive through attendant tried to push drinks and sides on me in an effort to increase profit. I’m not sure if I agree with Burger King’s strategy, and don’t see how this is a sustainable business plan.
The Soap Box: Are $1 double cheeseburgers really a good thing? Both options are a ton of calories for $1, and while I’d like to say that’s cool, it again leads me to the question of the high cost of cheap food. It would be a much better thing for America and our waist lines if we could get something comparably healthy for a $1. Can you image a nutritious 500 calorie salad or sandwich for a dollar? Now that would be a good value.
Both Burgers are an exceptional value at only $1. However, Burger King offers more value, but what cost to America and to their own business? I’m calling this one a draw.
There you have it readers, Burger King’s Double Cheeseburger edges out McDonald’s McDouble 2-1-1. And remember, you keep reading and we’ll keep eating so you don’t have to.